The production of strawberry plants is challenging due to the rigorous sanitation needs that must be met, especially in field propagation settings, but also in greenhouse settings. To add to that, growers in New York may find it more difficult to obtain their preferred strawberry varieties in the coming years, as fewer nurseries are propagating strawberries. The solution: strawberry plug plants propagated from runners in a controlled environment such as a greenhouse or high tunnel. Plug production of rarer varieties that do well in New York State will fetch a higher price than dormant bare-root plants due to the higher cost of production and lower availability in the Northeast, especially if plants are available in August. This article, written by Anya (Osatuke) Stansell of Harvest NY and Brad Bergefurd of The Ohio State University, only discusses production and marketing potential of plug plants because successful field production of bare-root strawberries is very difficult to achieve without the use of highly restricted soil fumigants.