NY Agritourism Course

New Continuous Open Enrollment Agritourism Course Helps New York Farms Prepare for the 2027 Season

Flexible online training provides practical tools, expert guidance, and peer networking for current agritourism operators and aspiring farm businesses looking to strengthen their operations. This comprehensive professional development program is designed to help farms build successful, sustainable, and profitable agritourism experiences.

Course Modules

The course combines expert instruction with practical, hands-on activities that participants can immediately apply to their own businesses. Course modules include:

• The Nuts & Bolts of Operating an Agritourism Operation in New York State
• Challenges & Opportunities for Agritourism Operations in New York State
• Risk Management for Agritourism Operations in New York State
• Customer Service & Labor Considerations for Agritourism Operations in New York State
• Marketing for Agritourism Operations
• Working with Regional & Commodity Organizations for Success

In addition to expert-led instruction, participants will have opportunities to connect with fellow agritourism operators, share experiences, and learn from peers across New York State.

Prepare Your Farm for the 2027 Season

Throughout the course, participants will develop practical resources to strengthen their operations, including:

• A SWOT analysis of their agritourism business
• An assessment of a potential new agritourism opportunity
• A job description and/or employee onboarding and training document
• A customized marketing strategy
• Connections with local and regional tourism promotion organizations, commodity groups, and other organizations that support agritourism throughout New York

Course Learning Options

Participants can choose the learning format that best fits their schedule. The course is available as:

• Asynchronous Online Learning – Complete the course at your own pace with one year of access.
• Live Virtual Sessions – Join interactive sessions on January 22, February 5, and February 19, 2027 from Noon–1:00 pm.

Cost

The cost to participate is $100. Secure your spot today!