The ENYCHP Farm Business Program helps commercial fruit and vegetable growers strengthen the financial health, management, and long-term viability of their farm businesses. Through educational programs, applied research, individual consultations, and practical business resources, the program addresses farm financial management, business planning, labor management, risk management, agricultural economics, marketing, and farm decision-making. The program also helps growers understand changing economic conditions, evaluate new business opportunities, navigate agricultural policies and programs, and identify strategies for improving farm profitability and resilience. Elizabeth (Liz) Higgins, Farm Business Management Specialist, leads this work, bringing expertise in agricultural economics, business planning, risk management, and agricultural workforce development. Working with Cornell faculty and Extension partners, Liz helps growers make informed decisions that support successful and sustainable farm businesses.
