CCE Expands Food Access Across the North Country

Food insecurity and access to affordable, nutritious food have become growing concerns across the country, particularly in rural communities like those here in the North Country. Spanning Jefferson, Lewis, and St. Lawrence counties, our region covers a vast geographical area, with towns, villages, and hamlets often separated by miles of rural roads. For many residents, something as simple as purchasing fresh fruits and vegetables can present a significant challenge.

Limited access to grocery stores, transportation barriers, and rising food costs have created additional hardships for families throughout the region. Many rural communities have few nearby options for purchasing fresh, affordable food, leaving residents to travel considerable distances to larger communities such as Watertown, Canton, Ogdensburg and Gouverneur. For individuals without reliable transportation, these challenges become even greater. Coupled with recent changes to the Supplemental Nutrition Assistance Program (SNAP), concerns about food insecurity continue to grow. Recognizing these challenges, Cornell Cooperative Extension (CCE) of Jefferson County is working to bridge the gap between local food producers and community members who need access to nutritious, affordable food.

One significant step forward has been CCE Jefferson’s recent acquisition and management of the Watertown Farm & Craft Market. As we celebrate the conclusion of our first season overseeing the market, we are proud to share the positive impact it has had on food accessibility in our community. Throughout the season, the market experienced increased participation in several food assistance programs, including SNAP tokens, Double Up Food Bucks (DUFB), the Farmers' Market Nutrition Program (FMNP), the Senior Farmers' Market Nutrition Program (SFMNP), Community Action Planning Council (CAPC) market vouchers, and the North Country Fruit and Vegetable Prescription Program (NC-FVRx).

Together, these programs accounted for more than $30,000 in food benefits redeemed at the Watertown Farm & Craft Market this season. These dollars helped put fresh, locally grown produce, meats, and other wholesome foods on the tables of North Country families while simultaneously supporting the hardworking farmers and producers who make our local food system possible. Beyond the market, CCE continues to make a meaningful difference through its North Country Fruit and Vegetable Prescription Program (NC-FVRx). This innovative initiative combines practical nutrition education with financial incentives that empower participants to make healthier food choices. With nutrition workshops offered throughout Jefferson and Lewis counties, participants gain valuable skills in meal planning, food preparation, budgeting, and making healthy choices for themselves and their families. Over the summer alone, the program distributed more than $40,000 in fresh produce vouchers, helping participants bring home fresh fruits and vegetables while stretching their grocery budgets. 

Combined, these two initiatives have provided more than $57,000 in food assistance benefits to North Country residents, demonstrating the tremendous impact that community partnerships and locally driven solutions can have on food insecurity. But the impact extends far beyond the dollar amount. Every voucher redeemed represents an opportunity for a family to enjoy fresh, nutritious food. Every SNAP transaction at the farmers market helps make healthy choices more attainable. And every dollar spent with local farmers strengthens our agricultural community and keeps resources circulating within our local economy.

While food insecurity remains a complex challenge, CCE Jefferson is committed to being part of the solution. By expanding access to food assistance programs, supporting local agriculture, and providing practical nutrition education, we are working to build a healthier, more food-secure North Country. Because access to fresh, healthy food should not be determined by your ZIP code, your income, or how far you live from the nearest grocery store.