Community Energy Engagement Program

Worksite Location
CCE Dutchess County
Project Dates
June - Aug, 2020. Start and end dates flexible
Field Mentors/Supervisors
Carolyn Klocker, Environment & Energy Program Leader, CCE Dutchess
Stipend
$5,000
Project Summary and Intended Outcomes

New York State’s targets for emissions reductions are ambitious and fast-approaching. Passed in 2019, the Climate Leadership and Community Protection Act (CLCPA) mandates 100% economy-wide net-zero carbon emissions by 2050. Meeting these targets will require a rapid scaling-up and increase in productivity of existing energy efficiency and clean energy programs in each sector. Thus the CLCPA also mandates a 35% minimum allocation of investments from clean energy and energy efficiency funds directed towards disadvantaged communities. To service the full scope of eligible populations, a variety of targeted outreach and marketing strategies are needed to grow awareness and adoption of available programs. In this context, the Mid-Hudson Community Energy Engagement Program (CEEP) is looking to engage one or more interns to research social determinants to participation in energy efficiency and clean energy programs, test marketing/outreach strategies for program uptake, and make recommendations that the Mid-Hudson CEEP program can implement and disseminate.

Roles and Responsibilities

• Literature Review of Low-income accessibility / Overcoming barriers to participation in energy programs • Create digital content and update marketing approaches to Mid-Hudson Energy Choices website and CCE Dutchess energy pages • Draft social media campaigns for target audiences in low-to-moderate income communities • Draft press and newsletter content for a variety of energy topics • Opportunity to attend outreach events, interagency meetings, and trainings as schedule and interest allow • Track and evaluate impact of student’s in-person, online, and printed marketing strategies

Qualifications and Previous Coursework
Benefits and Skills

• The student will gain a practical and academic background in the social determinants to participating in energy efficiency and clean energy programs. • The student will have time to cultivate practical skills in marketing and communications that align with mission-driven work and the Cooperative Extension system • The student will have an opportunity to practice quantitative and qualitative evaluation skills at a level that matches their proficiency • The student will contribute to digital and print communications that will be published online and in local media outlets